Through the intersection of fashion, celebrity, and philanthropy, we strive to create meaningful change through collective action.
Through the intersection of fashion, celebrity, and philanthropy, we strive to create meaningful change through collective action.
our mission
our mission
The Scheer Heart Foundation is a 501(c)(3) nonprofit established in 2023 dedicated to harnessing the power of celebrity influence, luxury brand alignment, and immersive, world-class events to drive philanthropic action. We create opportunities to use powerful voices coalescing around a collective vision for good and inspiring action across generations of people to affect change.
We believe that every moment in the spotlight is an opportunity to elevate a cause.
We believe that every moment in the spotlight is an opportunity to elevate a cause.
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While one celebrity alone can make an impact, it’s the collective virality of many working in unison that transforms influence into action.
While one celebrity alone can make an impact, it’s the collective virality of many working in unison that transforms influence into action.
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With all talent aligned, we facilitate collaborative opportunities between nonprofits and brands, advocate for systemic change, and amplify voices across sectors.
With all talent aligned, we facilitate collaborative opportunities between nonprofits and brands, advocate for systemic change, and amplify voices across sectors.
Scheer Heart invites others to join us in embracing the word origin of "philanthropy" from the Greek philos (to love) and anthrōpos (humankind).
Meet our Founder
inspired by heart
A global connector and trailblazer in luxury and celebrity marketing, Rae Alexandra Scheer built her career on the power of synergistic partnerships. From her early days at CAA to leading talent and brand collaborations at Mulberry, Net-A-Porter, and beyond, Rae became known for forging authentic, lasting connections between high-caliber brands and meaningful talent — always prioritizing heart over hype.
Inspired by her best friend and father, Rob, who was diagnosed with terminal brain cancer, Rae began to question the transactional nature of her industry. She envisioned a more compassionate model — one that fused creativity with kindness and put philanthropy at the center of every moment.
Her idea struck gold. She pioneered a program that bartered charity donations in place of traditional PR fees — creating a win-win-win for celebrities, brands, and nonprofits alike. The success was undeniable. It was the eureka moment that led Rae to leave the agency world and launch Scheer Heart, a foundation and platform rooted in impact, community, and purposeful collaboration.
A global connector and trailblazer in luxury and celebrity marketing, Rae Alexandra Scheer built her career on the power of synergistic partnerships. From her early days at CAA to leading talent and brand collaborations at Mulberry, Net-A-Porter, and beyond, Rae became known for forging authentic, lasting connections between high-caliber brands and meaningful talent — always prioritizing heart over hype.
Inspired by her best friend and father, Rob, who was diagnosed with terminal brain cancer, Rae began to question the transactional nature of her industry. She envisioned a more compassionate model — one that fused creativity with kindness and put philanthropy at the center of every moment.
Her idea struck gold. She pioneered a program that bartered charity donations in place of traditional PR fees — creating a win-win-win for celebrities, brands, and nonprofits alike. The success was undeniable. It was the eureka moment that led Rae to leave the agency world and launch Scheer Heart, a foundation and platform rooted in impact, community, and purposeful collaboration.
how we do it
how we do it
We transform influence into action through innovative, purpose-driven fundraising
We transform influence into action through innovative, purpose-driven fundraising
Auctioned Red Carpet Moments
Luxury brands donate fine jewelry and couture looks, which are worn by top celebrities at globally recognized events. Afterward, each item is auctioned—100% of proceeds go to the celebrity’s chosen nonprofit.
Auctioned Red Carpet Moments
Luxury brands donate fine jewelry and couture looks, which are worn by top celebrities at globally recognized events. Afterward, each item is auctioned—100% of proceeds go to the celebrity’s chosen nonprofit.
Fundraising Challenge
Top talent donates exclusive experiences (e.g. dinner with a star, private performance). The public can enter via $1 tickets—making high-end philanthropy accessible to all. The celebrity who raises the most receives an extra $1M for their charity.
Fundraising Challenge
Top talent donates exclusive experiences (e.g. dinner with a star, private performance). The public can enter via $1 tickets—making high-end philanthropy accessible to all. The celebrity who raises the most receives an extra $1M for their charity.
Synergistic Brand Partnerships
We work with brands seeking meaningful, values-driven campaigns alongside talent they genuinely admire. From purpose-led campaigns to limited-edition capsule collections, we bring luxury brands and talent together to co-create products that resonate.
Synergistic Brand Partnerships
We work with brands seeking meaningful, values-driven campaigns alongside talent they genuinely admire. From purpose-led campaigns to limited-edition capsule collections, we bring luxury brands and talent together to co-create products that resonate.
100% of proceeds from auctions & sweepstakes are donated to the organizations we support…
100% of proceeds from auctions & sweepstakes are donated to the organizations we support…
The movement is just beginning.
what's next?
what's next?
The Scheer Heart Gala (September 4, 2025)
The Scheer Heart Gala (September 4, 2025)
gala highlights
Our flagship event unites fashion, music, and philanthropy for a night of transformative giving.
gala highlights
Our flagship event unites fashion, music, and philanthropy for a night of transformative giving.
Broadcast Red Carpet Fashion Show
A red carpet like never before. Celebrities arrive in custom looks designed to honor and give back to causes close to their hearts—each one auctioned off that night. Winning bidders receive more than a couture piece: they’ll enjoy a personal fitting and private atelier tour with the creative director, plus a white-glove trip to the next runway show with front row seats.
Broadcast Red Carpet Fashion Show
A red carpet like never before. Celebrities arrive in custom looks designed to honor and give back to causes close to their hearts—each one auctioned off that night. Winning bidders receive more than a couture piece: they’ll enjoy a personal fitting and private atelier tour with the creative director, plus a white-glove trip to the next runway show with front row seats.
World Class Performances
Imagine once-in-a-lifetime musical collaborations by some of the most respected artists in the world, not on a distant stage, but woven throughout the room, mere steps from your table. These performances are intimate, soulful, and rare, allowing guests to fully experience the depth of emotion and connection that makes this evening a time to remember.
World Class Performances
Imagine once-in-a-lifetime musical collaborations by some of the most respected artists in the world, not on a distant stage, but woven throughout the room, mere steps from your table. These performances are intimate, soulful, and rare, allowing guests to fully experience the depth of emotion and connection that makes this evening a time to remember.
Prodigious Culinary Experiences
Where jewels meet gastronomy in an unforgettable celebration of taste and artistry. Throughout the evening, acclaimed Michelin-starred chefs from the world’s most prestigious kitchens will present their signature creations. Guests will embark on a curated tasting journey, savoring an array of exquisite dishes that elevate dining to an art form.
Prodigious Culinary Experiences
Where jewels meet gastronomy in an unforgettable celebration of taste and artistry. Throughout the evening, acclaimed Michelin-starred chefs from the world’s most prestigious kitchens will present their signature creations. Guests will embark on a curated tasting journey, savoring an array of exquisite dishes that elevate dining to an art form.
One Of A Kind Fine Jewelry Auction
An extraordinary opportunity to acquire rare, celebrity-worn fine jewelry and bespoke couture creations that exemplify timeless elegance and craftsmanship. Curated from the world’s most coveted designers and collections, each piece tells a story of glamour and purpose — with all proceeds benefiting charitable initiatives closest to the hearts of the stars who wore them.
One Of A Kind Fine Jewelry Auction
An extraordinary opportunity to acquire rare, celebrity-worn fine jewelry and bespoke couture creations that exemplify timeless elegance and craftsmanship. Curated from the world’s most coveted designers and collections, each piece tells a story of glamour and purpose — with all proceeds benefiting charitable initiatives closest to the hearts of the stars who wore them.
A New Heartbeat for Philanthropy
Throughout the evening, our commitment to inspiring heart-to-heart connections comes to life as we honor individuals and nonprofit organizations using their influence for good. Guests are invited to explore a curated journey through the causes championed by the Scheer Heart Foundation and our partner talent—discovering the passions that align with their own purpose.
A New Heartbeat for Philanthropy
Throughout the evening, our commitment to inspiring heart-to-heart connections comes to life as we honor individuals and nonprofit organizations using their influence for good. Guests are invited to explore a curated journey through the causes championed by the Scheer Heart Foundation and our partner talent—discovering the passions that align with their own purpose.
After Party
Surprise! Just when you think you've seen it all, the venue transforms—revealing an entirely new, breathtaking setting designed for connection, celebration, and surprise. As the night unfolds, guests will be treated to unexpected performances and unforgettable moments, bringing the evening to a dazzling close.
After Party
Surprise! Just when you think you've seen it all, the venue transforms—revealing an entirely new, breathtaking setting designed for connection, celebration, and surprise. As the night unfolds, guests will be treated to unexpected performances and unforgettable moments, bringing the evening to a dazzling close.
premium
sponsorship benefits
Our sponsorship packages deliver exclusive access, experiential relevance and high visibility for your brand among industry leaders, celebrities, press and key decision makers.
premium
sponsorship benefits
Our sponsorship packages deliver exclusive access, experiential relevance and high visibility for your brand among industry leaders, celebrities, press and key decision makers.
Signature Bespoke Activation
A fully customized, immersive brand experience designed to engage guests on-site in a deeply personal, interactive way. This is not a display—it’s a curated journey that invites exploration, storytelling, and tactile connection with your brand. Executed with the same craftsmanship and intentionality as your product, this activation is designed to reflect your brand’s soul in physical form.
Signature Bespoke Activation
A fully customized, immersive brand experience designed to engage guests on-site in a deeply personal, interactive way. This is not a display—it’s a curated journey that invites exploration, storytelling, and tactile connection with your brand. Executed with the same craftsmanship and intentionality as your product, this activation is designed to reflect your brand’s soul in physical form.
On-Site Brand Showcase
A striking, visually-driven installation that commands attention and reflects your brand’s prestige. This is a non-interactive, high-design presence—perfect for physical product display, brand storytelling, and reinforcing identity. Strategically placed to welcome and impress guests as they arrive or circulate.
On-Site Brand Showcase
A striking, visually-driven installation that commands attention and reflects your brand’s prestige. This is a non-interactive, high-design presence—perfect for physical product display, brand storytelling, and reinforcing identity. Strategically placed to welcome and impress guests as they arrive or circulate.
Ultra-Luxury Ancillary Brand Experiences
Let us create transformative, multi-day experiences or hyper-curated satellite events that embody your brand’s identity. Designed to captivate your most valuable relationships, each moment blends white-glove service, rare access, and unforgettable storytelling—turning luxury into cultural currency. These are the kinds of experiences money can’t buy, but your brand can offer.
Ultra-Luxury Ancillary Brand Experiences
Let us create transformative, multi-day experiences or hyper-curated satellite events that embody your brand’s identity. Designed to captivate your most valuable relationships, each moment blends white-glove service, rare access, and unforgettable storytelling—turning luxury into cultural currency. These are the kinds of experiences money can’t buy, but your brand can offer.
Bespoke Celebrity Master Classes
Exclusive, one-of-a-kind encounters with the icons your audience admires. Each master class offers tailored, transformative experiences with the world's most revered talents, curated to provide your guests with intimate access and exclusive insights. Whether in a private setting or an extraordinary location, these sessions bring guests face-to-face with industry legends, allowing them to learn directly from the best in their fields.
Bespoke Celebrity Master Classes
Exclusive, one-of-a-kind encounters with the icons your audience admires. Each master class offers tailored, transformative experiences with the world's most revered talents, curated to provide your guests with intimate access and exclusive insights. Whether in a private setting or an extraordinary location, these sessions bring guests face-to-face with industry legends, allowing them to learn directly from the best in their fields.
Elite Access to Iconic Global Events
Tailored, Ultra-Exclusive Experiences with Unmatched Luxury and VIP Privileges. Each bespoke experience is meticulously crafted to offer exceptional access, unparalleled privacy, and star-powered moments that elevate your brand’s prestige. With concierge-level service ensuring a seamless, personalized journey, your most coveted guests will indulge in the highest levels of sophistication and exclusivity.
Elite Access to Iconic Global Events
Tailored, Ultra-Exclusive Experiences with Unmatched Luxury and VIP Privileges. Each bespoke experience is meticulously crafted to offer exceptional access, unparalleled privacy, and star-powered moments that elevate your brand’s prestige. With concierge-level service ensuring a seamless, personalized journey, your most coveted guests will indulge in the highest levels of sophistication and exclusivity.
Credibility. Cultural Impact.
produced by the best
The Scheer Heart Gala is proudly produced by Silhouette Group, one of the world’s most prestigious experiential event agencies.
With over 15 years of global excellence, Silhouette has crafted unforgettable events for icons, innovators, and institutions—earning 50+ international awards for its visionary, high-touch approach. From extraordinary Amalfi Coast weddings with John Legend to Monaco F1 celebrations, private festivals, and Super Bowl summits, Silhouette is known for turning big moments into timeless experiences.
Their philanthropic division has raised millions for nonprofits like Global Wildlife Conservation, the GRAMMY Foundation, and the Lonely Whale Foundation. As our production partner, Silhouette ensures the Scheer Heart Gala is not only stunning—but purpose-driven, strategic, and unforgettable.
The Scheer Heart Gala is proudly produced by Silhouette Group, one of the world’s most prestigious experiential event agencies.
With over 15 years of global excellence, Silhouette has crafted unforgettable events for icons, innovators, and institutions—earning 50+ international awards for its visionary, high-touch approach. From extraordinary Amalfi Coast weddings with John Legend to Monaco F1 celebrations, private festivals, and Super Bowl summits, Silhouette is known for turning big moments into timeless experiences.
Their philanthropic division has raised millions for nonprofits like Global Wildlife Conservation, the GRAMMY Foundation, and the Lonely Whale Foundation. As our production partner, Silhouette ensures the Scheer Heart Gala is not only stunning—but purpose-driven, strategic, and unforgettable.
a perfect partnership
Two visionary forces — Rae’s passion for purpose-driven celebrity partnerships and Silhouette Group’s unrivaled events expertise — came together to give philanthropy a new heartbeat.
Two visionary forces — Rae’s passion for purpose-driven celebrity partnerships and Silhouette Group’s unrivaled events expertise — came together to give philanthropy a new heartbeat.
meet the team
meet the team
A group of creatives, producers,
connectors, and changemakers.
Help us turn influence into action.
collaborate with us
collaborate with us
Talent & Creators
Turning Passion into Purpose: How We Empower Talent to Create Legacy-Level Impact
Wear What You Love, Fund What You Believe: Red carpet looks are auctioned off for causes close to your heart—instantly turning your style into impact.
Fundraise Without Lifting a Finger: Host brand events, attend galas, or post online—all powered by Scheer Heart to direct donations to your personal foundation or aligned nonprofit.
Philanthropy Meets Spotlight: Receive customized on-stage and media moments that celebrate your activism and introduce it to new audiences.
Purpose-Aligned Partnerships: We hand-pair you with nonprofits that resonate deeply, fostering authentic relationships and long-term engagement.
Capsule Collections for Good: Collaborate with brands to co-create products that benefit nonprofit partners, with Scheer Heart managing creative and production logistics.
Award Recognition: Be honored as a leader in impact—elevating your platform and reinforcing your identity as a changemaker.
Bespoke Events for Your Cause: We design and produce intimate fundraising events or immersive campaigns dedicated to the organizations you love.
Viral Storytelling Opportunities: Be featured in powerful digital and social campaigns that humanize your cause and scale your reach.
Amplify Advocacy, Effortlessly: Our team handles logistics, content, and strategy—freeing you to focus on what matters most: showing up authentically.
Join a Movement, Not Just a Moment: Build lasting relationships with luxury brands, global nonprofits, and cultural leaders who share your mission.
LUXURY BRANDS
Where Prestige Meets Purpose: Partnering with the Scheer Heart Foundation to Drive Cultural Relevance & Philanthropic Impact
Red-Carpet Integration at No Cost: Dress top-tier celebrities for press moments and global coverage—typically requiring major fees—at no charge.
Philanthropic Product Placement: Showcase your brand in purpose-driven moments (gala, auctions, talent appearances) that organically align with charitable storytelling.
Elite Auctions with ROI: Donate couture or high jewelry for inclusion in world-class auctions, receiving 100% tax deductions or cost recovery—while acquiring new ultra-high-net-worth clients.
Capsule Collections for a Cause: Collaborate with top talent to launch bespoke collections benefiting nonprofits, enhancing your brand equity while doing good.
Bespoke Activations That Inspire: Let us fund and produce immersive experiences (fragrance labs, atelier sketch lounges, heritage showcases) that align creative and philanthropic goals.
Celebrity-Hosted Events, Fee-Free: Gain access to celebrities for in-store or event appearances that would normally be paid—a priceless brand lift.
Evergreen Social Impact Strategy: Extend partnerships year-round with ongoing activations, media integrations, and storytelling campaigns.
Organic, Long-Term Relationships: Go beyond transactional sponsorships—foster genuine ties with talent, changemakers, and nonprofits for ongoing innovation.
Viral Influence Campaigns: Tap Scheer Heart’s celebrity network to drive massive reach and brand advocacy across social media and press.
VIP Access That Money Can’t Buy: Treat top clients to unforgettable perks—like Celebrity Master Classes, Fashion Week immersion, and Monaco F1 experiences—enhancing customer loyalty and brand prestige.
Talent & Creators
LUXURY BRANDS
join the movement
join the movement
rae@scheergenius.com
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Collaboration
rae@scheergenius.com
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HRTN.
Collaboration